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12 Cold Email Subject Lines To Gain Attention

12 Cold Email Subject Lines To Gain Attention

We’ve all received cold emails and when we do, they probably get short shrift. The problem with most is that they’re not sufficiently different to grab our attention. So if you’re using cold emails as part of your sales strategy, here are 12 suggestions of email...
Effective Sales Prospecting Techniques For Success

Effective Sales Prospecting Techniques For Success

  Though many salespeople hate prospecting, it’s an important part of sales. Just like every other aspect of the sales process, you need to put in the effort and focus required. This is the only way to prospect efficiently so that you don’t waste your time on...
How To Approach Prospects You’ve Not Spoken To Before

How To Approach Prospects You’ve Not Spoken To Before

Let’s be honest… we all hate getting emails from strangers. Whilst cold emailing can have impressive open rates, the typical reply rates is less than 2%. Cold emailing might have worked in the past, but it’s nowhere near as effective now as it used to be. But more...
Lead Capturing At Trade Shows Doesn’t Always Work

Lead Capturing At Trade Shows Doesn’t Always Work

A couple of weeks ago I attended a conference run by a major software vendor, and the event incorporated an exhibition area for other software suppliers to promote their products to users and partners. Because I work in extensively in this particular field, I use the...
6 Outdated Sales Tactics You Need To Stop Using… NOW!

6 Outdated Sales Tactics You Need To Stop Using… NOW!

I’ve been selling for over 30 years, and it’s been huge fun…. Well most of the time. I’ve seen some incredible changes, and I can say without a doubt that sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating....