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Cross-Selling and Upselling: Why Are They Important?

Cross-Selling and Upselling: Why Are They Important?

A customer’s revenue potential doesn’t end at the point of sale. There’s a wealth of opportunity for more business after purchase. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. If your company offers a...
The 7 Key Steps In The Best Sales Processes

The 7 Key Steps In The Best Sales Processes

Though every business is different, their sales processes all seem to follow a similar pattern. The typical sales process goes something like this: Do target audience research. Create awareness and generate leads. Make contact, arrange a meeting, and/or conduct a...