by Phil Sayers | Oct 28, 2021 | News
There’s a never ending debate in the sales community; When making an initial approach to a new prospect, should this be done by phone or email? Making an initial impression is crucial, not least because you’re trying to build trust, demonstrate your value, uncover...
by Phil Sayers | Oct 22, 2021 | News
Salespeople are usually advised to talk about the benefits of their product or service, not just the features, but often it’s difficult to differentiate between the two. Is its top rate quality a feature or a benefit? Is its ease of use a feature or a benefit? Helping...
