by Phil Sayers | Nov 19, 2021 | News
There are numerous approaches we can take to selling our own particular range of products or services. The traditional approach was to define our products’ features and benefits. An iPad is small and lightweight which means that it’s highly portable. Noise cancelling...
by Phil Sayers | Nov 11, 2021 | News
It’s every salesperson’s nightmare. You love your company and you understand and believe in its purpose. You’re working hard and you understand your industry. You’ve read all your company and product literature. You’ve listened to other people’s...
by Phil Sayers | Nov 4, 2021 | News
I’m sure that we’ve all been on the receiving end of some dodgy sales tactics. It leaves a bad taste and rarely results in us buying whatever’s on offer. Business leaders want to buy from people they trust. Get this wrong and you’ll start to develop a poor reputation....