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Your Value Is Not What You Do, It’s Why You Do It

Your Value Is Not What You Do, It’s Why You Do It

There are numerous approaches we can take to selling our own particular range of products or services. The traditional approach was to define our products’ features and benefits. An iPad is small and lightweight which means that it’s highly portable. Noise cancelling...
What To Do When You’re Not Making Any Sales

What To Do When You’re Not Making Any Sales

It’s every salesperson’s nightmare. You love your company and you understand and believe in its purpose. You’re working hard and you understand your industry. You’ve read all your company and product literature. You’ve listened to other people’s...
Trust Isn’t Built In A Day

Trust Isn’t Built In A Day

I’m sure that we’ve all been on the receiving end of some dodgy sales tactics. It leaves a bad taste and rarely results in us buying whatever’s on offer. Business leaders want to buy from people they trust. Get this wrong and you’ll start to develop a poor reputation....