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USPs – What Are They And How Do You Develop A Good One?

USPs – What Are They And How Do You Develop A Good One?

As a sales person, you need total confidence and belief in whatever product or service you’re selling. If you don’t then your prospect probably won’t either. So how can you talk confidently about whatever it is you’re selling. That’s where a USP, or Unique selling...
Are Your Cold Calls Falling On Deaf Ears?

Are Your Cold Calls Falling On Deaf Ears?

You have a list of names and numbers and you’ve been told you need to make 50 calls today. But how do you get started? What do you say if someone answers? You could try something like….. Prospect: Hello? Me: Hello Steve, I’m Phil from Proten Sales Development. How are...