+44 (0)7776 203 431 hello@protensd.co.uk

Latest News

We add news and articles on a regular basis. Here’s the latest updates. If you like them, feel free to reference/link to them or share them on social media.
Your Value Is Not What You Do, It’s Why You Do It

Your Value Is Not What You Do, It’s Why You Do It

There are numerous approaches we can take to selling our own particular range of products or services.

The traditional approach was to define our products’ features and benefits.

But if that’s all we do, we run the risk of seriously underselling ourselves.

What To Do When You’re Not Making Any Sales

What To Do When You’re Not Making Any Sales

It’s every salesperson’s nightmare. You love your company and you understand and believe in its purpose. You’re working hard and you understand your industry. You’ve read all your company and product literature. You’ve listened to other people’s calls and you can answer all the relevant FAQs you can find.

But nothing seems to be working. What now?

Trust Isn’t Built In A Day

Trust Isn’t Built In A Day

Trust isn’t built in a day. I’m sure that we’ve all been on the receiving end of some dodgy sales tactics. It leaves a bad taste and rarely results in us buying whatever’s on offer. Business leaders want to buy from people they trust. Get this wrong and you’ll start to develop a poor reputation.

The Power Of “So What?”

The Power Of “So What?”

Sales people are told to explain their product’s features and benefits, but that’s unlikely to actually win the sale. What we need to do is understand the real value that the prospect is going to receive from our products and asking the question “So What?” can help us do this.

Growing A Business Without External Funding

Growing A Business Without External Funding

Bootstrapping is a really common strategy in the early stages of many businesses. It allows the founder(s) to build a customer base, revenues and profits at their own pace.