by Phil Sayers | Feb 11, 2022 | News
Should sales people be telepathic? It would certainly help in developing a strategy for selling to a customer if you knew what they were thinking. It would certainly make life easier, but despite us not being telepathic, there are 8 common reasons why customer buy...
by Phil Sayers | Feb 4, 2022 | News
I see lots of articles and posts suggesting that cold calling is dead…. But is it really? Has it joined the techniques of sending faxes and advertising in printed trade directories in the graveyard of long expired marketing techniques? When the vast majority of...
by Phil Sayers | Jan 21, 2022 | News
For many people in business, the sales call can fill them with dread. Running a good sales meeting or call can be tricky, not least because you can’t script it. You don’t want to appear nervous but you can’t run it by the seat of your pants, so it’s important to...
by Phil Sayers | Nov 19, 2021 | News
There are numerous approaches we can take to selling our own particular range of products or services. The traditional approach was to define our products’ features and benefits. An iPad is small and lightweight which means that it’s highly portable. Noise cancelling...
by Phil Sayers | Oct 28, 2021 | News
There’s a never ending debate in the sales community; When making an initial approach to a new prospect, should this be done by phone or email? Making an initial impression is crucial, not least because you’re trying to build trust, demonstrate your value, uncover...
