by Phil Sayers | May 15, 2021 | News
I receive the occasional LinkedIn connection request that’s an out and out sales pitch. Three recent examples were from people offering me a new crypto currency, lead generation services and video production services. It’s important to realise that what I’m not...
by Phil Sayers | May 14, 2021 | News
Think direct mail is an outdated sales tactic? Think again. While prospect’s email inboxes are becoming increasingly crowded, their physical mailboxes get emptier. Now’s the time for Sales and Marketing to work together to create direct mail prospects can’t help...
by Phil Sayers | Mar 19, 2021 | News
Over the last 10 years, inbound marketing has proved to be a great way to generate leads and acquire customers and help you hit your target. It mirrors the way people buy in today’s digital environment and works in both B2B and B2C situations. But what if you...
by Phil Sayers | Mar 12, 2021 | News
There are many challenges associated with selling and prospecting is no exception. Receiving countless rejections and spending hours pursuing a prospect just to find out they aren’t actually a good fit for your product or service can be annoying at best and soul...
by Phil Sayers | Jan 11, 2021 | News
Pricing a product is a bit like baking cup-cakes for your children’s school. In this case, their classmates will only eat cup-cakes within a certain range of flavours — one you don’t really have a definitive grasp on. Ideally, every child in the class will want...
