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Do You Really Know Who You’re Talking to?

Do You Really Know Who You’re Talking to?

Today’s salespeople need to know more about their prospects before making contact than ever before. And, the bigger your customer, the more likely it is that they’ll need to get to know someone other than just the decision maker. When I started my sales...
When Is A Lead Not A Lead

When Is A Lead Not A Lead

It goes without saying that sales people like receiving new leads; but what defines a qualified lead? In larger organisations, it’s typically the role of the marketing team to generate new leads through email campaigns, social media campaigns, attendance at industry...