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What Is Permission-Based Selling?

What Is Permission-Based Selling?

Receiving permission makes literally anything less intrusive, no matter the context. Think about it. If someone enters your home with permission, they’re a guest. If someone enters your home without your permission, they’re breaking and entering. That...
Is Your Sales Software Holding You Back?

Is Your Sales Software Holding You Back?

Complete this sentence: my sales software is so _____. I may be wrong, but phrases like ‘helpful, ‘fast,’ and ‘easy to use’ probably didn’t immediately come to mind. More likely is that your reaction was somewhat less positive than...
11 Ways to Increase Credibility with Prospects

11 Ways to Increase Credibility with Prospects

As sales people, one of our main responsibilities is building credibility with prospects so that they trust us. And yet time and time again, I get approached by sales people who ignore this simple fact. So here’s a simple checklist of techniques you can use to help...
8 Reasons Customers Buy Anything

8 Reasons Customers Buy Anything

Should sales people be telepathic? It would certainly help in developing a strategy for selling to a customer if you knew what they were thinking. It would certainly make life easier, but despite us not being telepathic, there are 8 common reasons why customer buy...
Is Cold Calling Really Dead?

Is Cold Calling Really Dead?

I see lots of articles and posts suggesting that cold calling is dead…. But is it really? Has it joined the techniques of sending faxes and advertising in printed trade directories in the graveyard of long expired marketing techniques? When the vast majority of...