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How To Write Effective Sales Letters

How To Write Effective Sales Letters

Think direct mail is an outdated sales tactic? Think again. While prospect’s email inboxes are becoming increasingly crowded, their physical mailboxes get emptier. Now’s the time for Sales and Marketing to work together to create direct mail prospects can’t help...
10 Ways To Find Leads Online

10 Ways To Find Leads Online

Over the last 10 years, inbound marketing has proved to be a great way to generate leads and acquire customers and help you hit your target. It mirrors the way people buy in today’s digital environment and works in both B2B and B2C situations. But what if you...
5 Steps To Price your Product

5 Steps To Price your Product

Pricing a product is a bit like baking cup-cakes for your children’s school. In this case, their classmates will only eat cup-cakes within a certain range of flavours — one you don’t really have a definitive grasp on. Ideally, every child in the class will want...