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12 Cold Email Subject Lines To Gain Attention

12 Cold Email Subject Lines To Gain Attention

We’ve all received cold emails and when we do, they probably get short shrift. The problem with most is that they’re not sufficiently different to grab our attention. So if you’re using cold emails as part of your sales strategy, here are 12 suggestions of email...
Lead Capturing At Trade Shows Doesn’t Always Work

Lead Capturing At Trade Shows Doesn’t Always Work

A couple of weeks ago I attended a conference run by a major software vendor, and the event incorporated an exhibition area for other software suppliers to promote their products to users and partners. Because I work in extensively in this particular field, I use the...
6 Outdated Sales Tactics You Need To Stop Using… NOW!

6 Outdated Sales Tactics You Need To Stop Using… NOW!

I’ve been selling for over 30 years, and it’s been huge fun…. Well most of the time. I’ve seen some incredible changes, and I can say without a doubt that sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating....
How to Determine Product Market Fit in Your Industry

How to Determine Product Market Fit in Your Industry

When you’re starting out in business, you’ll hear lots of advice about refining your Product-Market Fit. One way to think of product-market fit is the moment when “your customers become your salespeople.” Existing users recognise your product’s value, so...
Which KPIs Should I Use To Measure Sales Performance

Which KPIs Should I Use To Measure Sales Performance

Sales managers, and particularly field sales managers, can often feel like they are trapped in a fog. Without a regular physical presence in the field, it’s difficult to keep tabs on their team and business operations. Instead, they rely heavily on their field...