by Phil Sayers | Feb 4, 2022 | News
I see lots of articles and posts suggesting that cold calling is dead…. But is it really? Has it joined the techniques of sending faxes and advertising in printed trade directories in the graveyard of long expired marketing techniques? When the vast majority of...
by Phil Sayers | Nov 19, 2021 | News
There are numerous approaches we can take to selling our own particular range of products or services. The traditional approach was to define our products’ features and benefits. An iPad is small and lightweight which means that it’s highly portable. Noise cancelling...
by Phil Sayers | Oct 28, 2021 | News
There’s a never ending debate in the sales community; When making an initial approach to a new prospect, should this be done by phone or email? Making an initial impression is crucial, not least because you’re trying to build trust, demonstrate your value, uncover...
by Phil Sayers | Sep 1, 2021 | News
Selling isn’t always easy. Quite often, and especially if your product or service has various options at different prices, you won’t be able to offer a price that’s immediately accepted. You might well have to enter into some elements of negotiation to find a point...
by Phil Sayers | Jul 23, 2021 | News
Have you seen the film “Glengarry Glen Ross? In it, Alec Baldwin plays Blake, a belligerent trainer sent to shake up a tired, underperforming sales team. Blake storms into a room of unsuspecting sales reps and starts screaming about prospects. “Only one thing...
