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Trust Isn’t Built In A Day

Trust Isn’t Built In A Day

I’m sure that we’ve all been on the receiving end of some dodgy sales tactics. It leaves a bad taste and rarely results in us buying whatever’s on offer. Business leaders want to buy from people they trust. Get this wrong and you’ll start to develop a poor reputation....
How To Approach A Prospect For The First Time

How To Approach A Prospect For The First Time

There’s a never ending debate in the sales community; When making an initial approach to a new prospect, should this be done by phone or email? Making an initial impression is crucial, not least because you’re trying to build trust, demonstrate your value, uncover...
The Power Of “So What?”

The Power Of “So What?”

Salespeople are usually advised to talk about the benefits of their product or service, not just the features, but often it’s difficult to differentiate between the two. Is its top rate quality a feature or a benefit? Is its ease of use a feature or a benefit? Helping...
What Makes A Good Sales Person?

What Makes A Good Sales Person?

It’s one of the questions I’m asked the most. Good salespeople are one of the greatest assets to any business, but what is about them that makes them stand out from the crowd? There’s a common misconception that sales people are good at talking, that they have the...
How To Sell Products With Multiple Options

How To Sell Products With Multiple Options

Selling isn’t always easy. Quite often, and especially if your product or service has various options at different prices, you won’t be able to offer a price that’s immediately accepted. You might well have to enter into some elements of negotiation to find a point...