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The Customer Is Always Right .. Or Are They?

The Customer Is Always Right .. Or Are They?

Picture the scene…. You’re in a sales demo, the company CEO just arrived… late, apologises and immediately jumps into aggressive questioning. This is the biggest deal in your pipeline, you’ve been forecasting it for nine months, and, suddenly, it’s being threatened....
What Targets Should I Set  For My Sales Team?

What Targets Should I Set For My Sales Team?

What’s one thing virtually every business does, no matter their industry, target customer, or product or service? They set goals or targets. These goals may be company-wide or department-specific. Without them, it’d be difficult for employees to understand their...
How to Determine Product Market Fit in Your Industry

How to Determine Product Market Fit in Your Industry

When you’re starting out in business, you’ll hear lots of advice about refining your Product-Market Fit. One way to think of product-market fit is the moment when “your customers become your salespeople.” Existing users recognise your product’s value, so...
Which KPIs Should I Use To Measure Sales Performance

Which KPIs Should I Use To Measure Sales Performance

Sales managers, and particularly field sales managers, can often feel like they are trapped in a fog. Without a regular physical presence in the field, it’s difficult to keep tabs on their team and business operations. Instead, they rely heavily on their field...