by Phil Sayers | Oct 22, 2021 | News
Salespeople are usually advised to talk about the benefits of their product or service, not just the features, but often it’s difficult to differentiate between the two. Is its top rate quality a feature or a benefit? Is its ease of use a feature or a benefit? Helping...
by Phil Sayers | Sep 15, 2021 | News
Businesses that are funded purely from the finance available to the founder, typically personal savings, are referred to as bootstrapped. Any profits earned in the early stages are then invested back into the business to grow it more. Bootstrapping is a really common...
by Phil Sayers | Sep 13, 2021 | News
On Saturday I watched a Disneyesque movie in which a girl who’d moved to a new country when she was two, managed to qualify for the US Open Tennis Tournament, played 10 matches over three weeks, didn’t lose a single set and emerged victorious at the grand old age of...
by Phil Sayers | Sep 8, 2021 | News
It’s one of the questions I’m asked the most. Good salespeople are one of the greatest assets to any business, but what is about them that makes them stand out from the crowd? There’s a common misconception that sales people are good at talking, that they have the...
by Phil Sayers | Sep 1, 2021 | News
Selling isn’t always easy. Quite often, and especially if your product or service has various options at different prices, you won’t be able to offer a price that’s immediately accepted. You might well have to enter into some elements of negotiation to find a point...