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How To Approach Prospects You’ve Not Spoken To Before

How To Approach Prospects You’ve Not Spoken To Before

Let’s be honest… we all hate getting emails from strangers. Whilst cold emailing can have impressive open rates, the typical reply rates is less than 2%. Cold emailing might have worked in the past, but it’s nowhere near as effective now as it used to be. But more...
Lead Capturing At Trade Shows Doesn’t Always Work

Lead Capturing At Trade Shows Doesn’t Always Work

A couple of weeks ago I attended a conference run by a major software vendor, and the event incorporated an exhibition area for other software suppliers to promote their products to users and partners. Because I work in extensively in this particular field, I use the...
“Pushy” Salesperson? Not Me

“Pushy” Salesperson? Not Me

What’s the word most people associate with salespeople. “Pushy.” Ouch! Persistence is part of being a salesperson. In fact, 80% of sales require five or more follow-ups. And there’s an obvious difference between consistently adding a bit of value...
How to Determine Product Market Fit in Your Industry

How to Determine Product Market Fit in Your Industry

When you’re starting out in business, you’ll hear lots of advice about refining your Product-Market Fit. One way to think of product-market fit is the moment when “your customers become your salespeople.” Existing users recognise your product’s value, so...
Which KPIs Should I Use To Measure Sales Performance

Which KPIs Should I Use To Measure Sales Performance

Sales managers, and particularly field sales managers, can often feel like they are trapped in a fog. Without a regular physical presence in the field, it’s difficult to keep tabs on their team and business operations. Instead, they rely heavily on their field...