by Phil Sayers | Dec 7, 2019 | News
Let’s be honest… we all hate getting emails from strangers. Whilst cold emailing can have impressive open rates, the typical reply rates is less than 2%. Cold emailing might have worked in the past, but it’s nowhere near as effective now as it used to be. But more...
by Phil Sayers | Nov 24, 2019 | News
A couple of weeks ago I attended a conference run by a major software vendor, and the event incorporated an exhibition area for other software suppliers to promote their products to users and partners. Because I work in extensively in this particular field, I use the...
by Phil Sayers | Nov 10, 2019 | News
What’s the word most people associate with salespeople. “Pushy.” Ouch! Persistence is part of being a salesperson. In fact, 80% of sales require five or more follow-ups. And there’s an obvious difference between consistently adding a bit of value...
by Phil Sayers | Sep 29, 2019 | News
When you’re starting out in business, you’ll hear lots of advice about refining your Product-Market Fit. One way to think of product-market fit is the moment when “your customers become your salespeople.” Existing users recognise your product’s value, so...
by Phil Sayers | Sep 23, 2019 | News
Sales managers, and particularly field sales managers, can often feel like they are trapped in a fog. Without a regular physical presence in the field, it’s difficult to keep tabs on their team and business operations. Instead, they rely heavily on their field...