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The 8 Steps To An Effective Sales Processes

The 8 Steps To An Effective Sales Processes

Though every business is different, their sales processes all seem to gravitate to one specific progression. I think of it as a continuum that starts with a sales development process and ends with revenue generation. And it’s true for new business acquisition as well...
How To Develop A Sales Strategy For Millennials

How To Develop A Sales Strategy For Millennials

Whether depicted as participation trophy-holding underachievers who prioritise avocado toast over home ownership or constantly being mistaken for Gen Z, Millennials haven’t been portrayed in a positive or even neutral light. In 2019, Millennials became the largest...
How To Write Effective Sales Letters

How To Write Effective Sales Letters

Think direct mail is an outdated sales tactic? Think again. While prospect’s email inboxes are becoming increasingly crowded, their physical mailboxes get emptier. Now’s the time for Sales and Marketing to work together to create direct mail prospects can’t help...
Call or Email? 5 Tips to Determine When to Use Them

Call or Email? 5 Tips to Determine When to Use Them

Productively making first contact with a prospect is a delicate art for sales people. You never get a second chance at a first impression, and you want to do everything in your power to ensure your outreach registers with potential customers. The method of outreach...