by Phil Sayers | Feb 4, 2022 | News
I see lots of articles and posts suggesting that cold calling is dead…. But is it really? Has it joined the techniques of sending faxes and advertising in printed trade directories in the graveyard of long expired marketing techniques? When the vast majority of...
by Phil Sayers | Jan 14, 2022 | News
As salespeople we all have a variety of tools and tactics at our disposal. Some are more industry-specific — ones that are strictly applicable to particular products and services. Others might only apply to certain sales methodologies but sales techniques aren’t...
by Phil Sayers | Nov 11, 2021 | News
It’s every salesperson’s nightmare. You love your company and you understand and believe in its purpose. You’re working hard and you understand your industry. You’ve read all your company and product literature. You’ve listened to other people’s...
by Phil Sayers | Oct 28, 2021 | News
There’s a never ending debate in the sales community; When making an initial approach to a new prospect, should this be done by phone or email? Making an initial impression is crucial, not least because you’re trying to build trust, demonstrate your value, uncover...
by Phil Sayers | Aug 20, 2021 | News
“Sell me this pen” is arguably the most well known sales one-liner in history. It’s a favourite for sales job interviews and there’s a reason for that …. it’s a really effective way pf assessing the sales approach of each candidate...
