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How To Write Effective Sales Letters

How To Write Effective Sales Letters

Think direct mail is an outdated sales tactic? Think again. While prospect’s email inboxes are becoming increasingly crowded, their physical mailboxes get emptier. Now’s the time for Sales and Marketing to work together to create direct mail prospects can’t help...
9 Steps to Setting Smarter Sales Goals

9 Steps to Setting Smarter Sales Goals

If you or your sales team only have one goal — meeting their targets — they’re selling themselves short (literally). If you start holding yourself accountable for smaller weekly or monthly goals, you’ll increase the likelihood you’ll meet their bigger number. Smaller...
5 Ways to Adapt to Buyer Behaviour in 2021

5 Ways to Adapt to Buyer Behaviour in 2021

Believe it or not, just one idea can completely transform your business. It can be easy to forget, but your customers are people. It is advantageous to speak to them as you would to someone you know. Following an Inbound approach has gained considerable momentum in...
5 Bad Sales Habits & How to Break Them

5 Bad Sales Habits & How to Break Them

After a long day of sales calls, juggling what feels like a million prospects, and filling out endless CRM fields — it’s easy for salespeople to slip into bad work habits. Some of our worst behaviours don’t even seem that bad on the surface. And by flying under...
5 Ways to Improve Sales Efficiency

5 Ways to Improve Sales Efficiency

What do jellyfish and a Dyson fan heater have in common? They’re both outrageously efficient. Jellyfish are the most efficient swimmers in the ocean and the Dyson Fan Heater was one of the results that came up when I searched “most efficient heater”...