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Trust Isn’t Built In A Day

Trust Isn’t Built In A Day

I’m sure that we’ve all been on the receiving end of some dodgy sales tactics. It leaves a bad taste and rarely results in us buying whatever’s on offer. Business leaders want to buy from people they trust. Get this wrong and you’ll start to develop a poor reputation....
Growing A Business Without External Funding

Growing A Business Without External Funding

Businesses that are funded purely from the finance available to the founder, typically personal savings, are referred to as bootstrapped. Any profits earned in the early stages are then invested back into the business to grow it more. Bootstrapping is a really common...
Be More Emma (and Leylah)

Be More Emma (and Leylah)

On Saturday I watched a Disneyesque movie in which a girl who’d moved to a new country when she was two, managed to qualify for the US Open Tennis Tournament, played 10 matches over three weeks, didn’t lose a single set and emerged victorious at the grand old age of...
What’s In A Name?

What’s In A Name?

I often get asked where the name Proten Sales Development comes from. One of the first challenges you face when setting up a new business is what to call the business. Should it make reference to the founder(s), should it describe what they do or what they offer, or...
“Sell Me This Pen”

“Sell Me This Pen”

“Sell me this pen” is arguably the most well known sales one-liner in history. It’s a favourite for sales job interviews and there’s a reason for that …. it’s a really effective way pf assessing the sales approach of each candidate...