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Top 5 things Accountants Get Wrong With Selling

Top 5 things Accountants Get Wrong With Selling

Earlier this week I had a conversation with someone who, like me, works a lot with accountants. During the discussion, I was asked “what do you think are the top 5 things accountants get wrong with regards to selling?” It’s a really interesting question, not least...
Using CRM to your advantage

Using CRM to your advantage

So…. You’ve identified a list of prospects to communicate with, you’ve started to engage directly with these prospects and you’ve started to receive incoming enquiries, which are turning into new sales leads. You’re qualifying these leads and identifying sales...
Accounting Turf Wars – Compliance v Advisory

Accounting Turf Wars – Compliance v Advisory

I’m sure that, like me, you’ve seen significant numbers of social media postings purporting to announce the death, or at the very least, the decline of compliance work. Personally, I just don’t buy it. Published views appear to be polarising; some adamant that...