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4 Ways To Build Rapport Virtually

4 Ways To Build Rapport Virtually

I talk a great deal to my clients about the importance of building credibility; it’s a crucial aspect of any successful sale. It’s a bit of a cliché, but it’s true: people buy from people, they want to buy from people they know, like, and trust. And the way to earn...
11 Ways to Increase Credibility with Prospects

11 Ways to Increase Credibility with Prospects

As sales people, one of our main responsibilities is building credibility with prospects so that they trust us. And yet time and time again, I get approached by sales people who ignore this simple fact. So here’s a simple checklist of techniques you can use to help...
Trust Isn’t Built In A Day

Trust Isn’t Built In A Day

I’m sure that we’ve all been on the receiving end of some dodgy sales tactics. It leaves a bad taste and rarely results in us buying whatever’s on offer. Business leaders want to buy from people they trust. Get this wrong and you’ll start to develop a poor reputation....
Growing A Business Without External Funding

Growing A Business Without External Funding

Businesses that are funded purely from the finance available to the founder, typically personal savings, are referred to as bootstrapped. Any profits earned in the early stages are then invested back into the business to grow it more. Bootstrapping is a really common...
Be More Emma (and Leylah)

Be More Emma (and Leylah)

On Saturday I watched a Disneyesque movie in which a girl who’d moved to a new country when she was two, managed to qualify for the US Open Tennis Tournament, played 10 matches over three weeks, didn’t lose a single set and emerged victorious at the grand old age of...