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5 Steps To Price your Product

5 Steps To Price your Product

Pricing a product is a bit like baking cup-cakes for your children’s school. In this case, their classmates will only eat cup-cakes within a certain range of flavours — one you don’t really have a definitive grasp on. Ideally, every child in the class will want...
How To Turn A Small Deal Into Big Results

How To Turn A Small Deal Into Big Results

We all have big ambitions… but how do you achieve them? Let’s say your business sells a B2B cloud computing solution. Your product is exceptional, but your business is relatively new and, in turn, relatively unknown. The vast majority of companies don’t know who...
The 6 Essential Components of a Successful Sales Call

The 6 Essential Components of a Successful Sales Call

“Errr.” As a salesperson, that’s the last thing a prospect needs to hear on a sales call. If they’re going to take time out of their day to speak with you, you’d better have something better than that. “Errr.” That can tell a prospect you’re lost. That can tell them...