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How To Write Effective Sales Letters

How To Write Effective Sales Letters

Think direct mail is an outdated sales tactic? Think again. While prospect’s email inboxes are becoming increasingly crowded, their physical mailboxes get emptier. Now’s the time for Sales and Marketing to work together to create direct mail prospects can’t help...
9 Steps to Setting Smarter Sales Goals

9 Steps to Setting Smarter Sales Goals

If you or your sales team only have one goal — meeting their targets — they’re selling themselves short (literally). If you start holding yourself accountable for smaller weekly or monthly goals, you’ll increase the likelihood you’ll meet their bigger number. Smaller...
How B2B Sales Teams Can Navigate Uncertainty

How B2B Sales Teams Can Navigate Uncertainty

It’s normal to deal with slow periods in the world of sales. We all have difficult seasons, driven by changes in trends, new demands, or external factors that we can’t control. However, when both sellers and customers hit rough times, the problems we face can be a lot...
Call or Email? 5 Tips to Determine When to Use Them

Call or Email? 5 Tips to Determine When to Use Them

Productively making first contact with a prospect is a delicate art for sales people. You never get a second chance at a first impression, and you want to do everything in your power to ensure your outreach registers with potential customers. The method of outreach...