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Be More Emma (and Leylah)

Be More Emma (and Leylah)

On Saturday I watched a Disneyesque movie in which a girl who’d moved to a new country when she was two, managed to qualify for the US Open Tennis Tournament, played 10 matches over three weeks, didn’t lose a single set and emerged victorious at the grand old age of...
What Makes A Good Sales Person?

What Makes A Good Sales Person?

It’s one of the questions I’m asked the most. Good salespeople are one of the greatest assets to any business, but what is about them that makes them stand out from the crowd? There’s a common misconception that sales people are good at talking, that they have the...
How To Sell Products With Multiple Options

How To Sell Products With Multiple Options

Selling isn’t always easy. Quite often, and especially if your product or service has various options at different prices, you won’t be able to offer a price that’s immediately accepted. You might well have to enter into some elements of negotiation to find a point...
What’s In A Name?

What’s In A Name?

I often get asked where the name Proten Sales Development comes from. One of the first challenges you face when setting up a new business is what to call the business. Should it make reference to the founder(s), should it describe what they do or what they offer, or...
“Sell Me This Pen”

“Sell Me This Pen”

“Sell me this pen” is arguably the most well known sales one-liner in history. It’s a favourite for sales job interviews and there’s a reason for that …. it’s a really effective way pf assessing the sales approach of each candidate...