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What Is Permission-Based Selling?

What Is Permission-Based Selling?

Receiving permission makes literally anything less intrusive, no matter the context. Think about it. If someone enters your home with permission, they’re a guest. If someone enters your home without your permission, they’re breaking and entering. That...
“Sell Me This Pen”

“Sell Me This Pen”

“Sell me this pen” is arguably the most well known sales one-liner in history. It’s a favourite for sales job interviews and there’s a reason for that …. it’s a really effective way pf assessing the sales approach of each candidate...
The Jackanory Approach To Sales Presentations

The Jackanory Approach To Sales Presentations

Those of us of a certain age will remember the BBC children’s TV programme Jackanory. If you’ve never heard of it, all you need to know is that well known individuals presented stories for children of all ages. They were engaging, entertaining and often fun. Stories...
Delivering Effective Sales Demos

Delivering Effective Sales Demos

There are a number of ways you can deliver your sales demos. You might offer your prospects different options to be flexible and meet their needs. Ensure you have all of the tools needed to offer these sales demo delivery methods. For example, if you decide to deliver...