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“Sell Me This Pen”

“Sell Me This Pen”

“Sell me this pen” is arguably the most well known sales one-liner in history. It’s a favourite for sales job interviews and there’s a reason for that …. it’s a really effective way pf assessing the sales approach of each candidate...
The Jackanory Approach To Sales Presentations

The Jackanory Approach To Sales Presentations

Those of us of a certain age will remember the BBC children’s TV programme Jackanory. If you’ve never heard of it, all you need to know is that well known individuals presented stories for children of all ages. They were engaging, entertaining and often fun. Stories...
Delivering Effective Sales Demos

Delivering Effective Sales Demos

There are a number of ways you can deliver your sales demos. You might offer your prospects different options to be flexible and meet their needs. Ensure you have all of the tools needed to offer these sales demo delivery methods. For example, if you decide to deliver...
Product Demos – Avoiding Yawn Fest

Product Demos – Avoiding Yawn Fest

During the course of my career, I’ve been an observer or recipient of hundreds of product demonstrations. Some stood out and kept me interested, others left me desperate for the end to come, and I’ve even ended one or two before the presenter had finished. Being on...