by Phil Sayers | Nov 19, 2021 | News
There are numerous approaches we can take to selling our own particular range of products or services. The traditional approach was to define our products’ features and benefits. An iPad is small and lightweight which means that it’s highly portable. Noise cancelling...
by Phil Sayers | Sep 1, 2021 | News
Selling isn’t always easy. Quite often, and especially if your product or service has various options at different prices, you won’t be able to offer a price that’s immediately accepted. You might well have to enter into some elements of negotiation to find a point...
by Phil Sayers | Feb 13, 2021 | News
Price objections are common in sales; primarily because most prospects have learned pushing back on cost will get them a discount. That makes it difficult to respond to a pricing objection if you don’t want to immediately lower your price. While discounting has its...
by Phil Sayers | Jan 11, 2021 | News
Pricing a product is a bit like baking cup-cakes for your children’s school. In this case, their classmates will only eat cup-cakes within a certain range of flavours — one you don’t really have a definitive grasp on. Ideally, every child in the class will want...
by Phil Sayers | Nov 20, 2020 | News
So you’ve just launched a brand new product that is supposed to be a game-changer for your business. Not only is the product innovative, but it answers a direct need your customers have and your company is planning for it to be a hit with buyers and stakeholders. But...
