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Your Value Is Not What You Do, It’s Why You Do It

Your Value Is Not What You Do, It’s Why You Do It

There are numerous approaches we can take to selling our own particular range of products or services. The traditional approach was to define our products’ features and benefits. An iPad is small and lightweight which means that it’s highly portable. Noise cancelling...
The Power Of “So What?”

The Power Of “So What?”

Salespeople are usually advised to talk about the benefits of their product or service, not just the features, but often it’s difficult to differentiate between the two. Is its top rate quality a feature or a benefit? Is its ease of use a feature or a benefit? Helping...
8 Tips For Effective Remote Working

8 Tips For Effective Remote Working

Before I started working remotely, I was slightly uneasy. I was worried about not being productive, feeling isolated, and not having a good space to work from. And, as it turns out, these fears weren’t unique. And if you work in sales, it can be even harder. If...
What Has 2020 Taught Us?

What Has 2020 Taught Us?

Are you interested in understanding what 2020 has taught business owners? As we approach the holiday season it’s always good to reflect on how the year has gone… what’s worked well, what hasn’t and what we’ve learned. 2020 has certainly...