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Effective Sales Prospecting Techniques For Success
Though many salespeople hate prospecting, it’s an important part of sales. Just like every other aspect of the sales process, you need to put in the effort and focus required. This is the only way to prospect efficiently so that you don’t waste your time on...
4 Proven Sales Techniques for Selling to Small Businesses
Do you spend most of your time selling to Small Businesses (SMBs)? Are you thinking of redefining your sales strategy to focus more on Small Business customers? It’s easier to get in touch with key decision makers when you target SMB companies. In the majority...
The Top 10 Priorities for Sales Leaders in 2020 (and How to Achieve Them)
As we approach the end of the year, it’s natural for business owners and sales leaders to reflect on what worked, what didn’t, and to map out their priorities for the year ahead. But what are the issues that are most important to them? The RAIN Group Center for Sales...
How To Approach Prospects You’ve Not Spoken To Before
Let’s be honest… we all hate getting emails from strangers. Whilst cold emailing can have impressive open rates, the typical reply rates is less than 2%. Cold emailing might have worked in the past, but it’s nowhere near as effective now as it used to be. But more...
What Sales Metrics Should B2B Organisations Be Tracking
Selling to other businesses is completely different than selling direct-to-consumer. In B2B sales, the stakes are often much higher, and closing the deal can be a more involved process. That's why defining and tracking relevant metrics for your B2B sales organisation...
Lead Capturing At Trade Shows Doesn’t Always Work
A couple of weeks ago I attended a conference run by a major software vendor, and the event incorporated an exhibition area for other software suppliers to promote their products to users and partners. Because I work in extensively in this particular field, I use the...