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As we approach the end of the year, it’s natural for business owners and sales leaders to reflect on what worked, what didn’t, and to map out their priorities for the year ahead.

But what are the issues that are most important to them?

The RAIN Group Center for Sales Research asked 423 sales, enablement, and company leaders to find out.

What came out was fascinating. These are the top 10 sales priorities of sales leaders in the next 12 months.

Improve ability to communicate value 70%
Improve productivity of sellers and sales teams 65%
Increase business with existing accounts 64%
Improve retention, repeat business renewals 62%
Improve sales opportunity approach and planning 61%
Improve sellers’ ability to inspire with ideas 57%
Win more against difficult competitors 56%
Improve sales manager effectiveness 54%
Drive new logos / new accounts won 53%
Optimise the sales process 53%

These are all issues that we’ve helped our clients address.

What are your 2020 goals? Take time to consider them before jumping to your next project or deal. It’s important to take stock of where you’ve been and where you’re headed.

If you think you could use some help clarifying what’s important and how to address your priorities, then get in touch.