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How To Write Effective Sales Letters

How To Write Effective Sales Letters

Think direct mail is an outdated sales tactic? Think again. While prospect’s email inboxes are becoming increasingly crowded, their physical mailboxes get emptier. Now’s the time for Sales and Marketing to work together to create direct mail prospects can’t help...
9 Steps to Setting Smarter Sales Goals

9 Steps to Setting Smarter Sales Goals

If you or your sales team only have one goal — meeting their targets — they’re selling themselves short (literally). If you start holding yourself accountable for smaller weekly or monthly goals, you’ll increase the likelihood you’ll meet their bigger number. Smaller...
How B2B Sales Teams Can Navigate Uncertainty

How B2B Sales Teams Can Navigate Uncertainty

It’s normal to deal with slow periods in the world of sales. We all have difficult seasons, driven by changes in trends, new demands, or external factors that we can’t control. However, when both sellers and customers hit rough times, the problems we face can be a lot...
8 Metrics Remote Salespeople Should Be Measuring

8 Metrics Remote Salespeople Should Be Measuring

Let’s be honest … just because it looks like someone is working hard, that doesn’t mean they are actually being effective. Along the same lines, your colleagues can be productive and effective at driving sales even when you all aren’t physically working together...
5 Ways to Adapt to Buyer Behaviour in 2021

5 Ways to Adapt to Buyer Behaviour in 2021

Believe it or not, just one idea can completely transform your business. It can be easy to forget, but your customers are people. It is advantageous to speak to them as you would to someone you know. Following an Inbound approach has gained considerable momentum in...