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The Power Of “So What?”

The Power Of “So What?”

Salespeople are usually advised to talk about the benefits of their product or service, not just the features, but often it’s difficult to differentiate between the two. Is its top rate quality a feature or a benefit? Is its ease of use a feature or a benefit? Helping...
“Sell Me This Pen”

“Sell Me This Pen”

“Sell me this pen” is arguably the most well known sales one-liner in history. It’s a favourite for sales job interviews and there’s a reason for that …. it’s a really effective way pf assessing the sales approach of each candidate...
How Vulnerability in Sales Can Help You Close More Deals

How Vulnerability in Sales Can Help You Close More Deals

Salespeople need a particular set of skills to be successful and one of those skills is vulnerability, despite many people’s view that sales people need to be confident and outgoing. The Importance of Vulnerability in Sales In sales, it’s important to take stock...
7 Common Virtual Networking Mistakes to Avoid

7 Common Virtual Networking Mistakes to Avoid

Whether you are settling into your first sales role or have years of experience, you don’t need me to tell you building a strong network is essential. Chances are you’ve already been positively impacted by a professional relationship in some way. When most of us think...
The 8 Steps To An Effective Sales Processes

The 8 Steps To An Effective Sales Processes

Though every business is different, their sales processes all seem to gravitate to one specific progression. I think of it as a continuum that starts with a sales development process and ends with revenue generation. And it’s true for new business acquisition as well...