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Your Value Is Not What You Do, It’s Why You Do It

Your Value Is Not What You Do, It’s Why You Do It

There are numerous approaches we can take to selling our own particular range of products or services. The traditional approach was to define our products’ features and benefits. An iPad is small and lightweight which means that it’s highly portable. Noise cancelling...
The Jackanory Approach To Sales Presentations

The Jackanory Approach To Sales Presentations

Those of us of a certain age will remember the BBC children’s TV programme Jackanory. If you’ve never heard of it, all you need to know is that well known individuals presented stories for children of all ages. They were engaging, entertaining and often fun. Stories...
10 Ways to Improve Your Sales Skills

10 Ways to Improve Your Sales Skills

Professional development is essential for salespeople, but what do you need to do to ensure that you’re continuously improving? Here are our suggestions 1. Attend sales training An obvious one, but attend sales training. Training and professional development...
Delivering Effective Sales Demos

Delivering Effective Sales Demos

There are a number of ways you can deliver your sales demos. You might offer your prospects different options to be flexible and meet their needs. Ensure you have all of the tools needed to offer these sales demo delivery methods. For example, if you decide to deliver...
Product Demos – Avoiding Yawn Fest

Product Demos – Avoiding Yawn Fest

During the course of my career, I’ve been an observer or recipient of hundreds of product demonstrations. Some stood out and kept me interested, others left me desperate for the end to come, and I’ve even ended one or two before the presenter had finished. Being on...