by Phil Sayers | Jan 11, 2021 | News
Pricing a product is a bit like baking cup-cakes for your children’s school. In this case, their classmates will only eat cup-cakes within a certain range of flavours — one you don’t really have a definitive grasp on. Ideally, every child in the class will want...
by Phil Sayers | Nov 27, 2020 | News
So we’re approaching the end of the year and you’re thinking of setting up a business. Well let me tell you… being your own boss is great. You have the final say in decision making; you get to choose your team, have the potential to earn limitless income, and in...
by Phil Sayers | Nov 20, 2020 | News
So you’ve just launched a brand new product that is supposed to be a game-changer for your business. Not only is the product innovative, but it answers a direct need your customers have and your company is planning for it to be a hit with buyers and stakeholders. But...
by Phil Sayers | Oct 16, 2020 | News
The best salespeople have always been knowledgeable, empathic, and helpful. They seek to uncover and capitalise on any edge they can find to help them win more deals. That’s just part of the job. Sadly, the “edge” that most sales technology promised...
by Phil Sayers | Jul 31, 2020 | News
LinkedIn is one of, if not the most effective social networks for selling. Whilst Twitter, Facebook, Instagram, and Snapchat are valuable tools to learn more about your prospect’s interests and personality, warm them up before you reach out, and build your subject...