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5 Ways to Improve Sales Efficiency

5 Ways to Improve Sales Efficiency

What do jellyfish and a Dyson fan heater have in common? They’re both outrageously efficient. Jellyfish are the most efficient swimmers in the ocean and the Dyson Fan Heater was one of the results that came up when I searched “most efficient heater”...
When, Why, & How to Pivot a Startup Business

When, Why, & How to Pivot a Startup Business

Instagram wasn’t always Instagram as we know it — meaning it didn’t start as an application dedicated to photo-sharing. The platform, as it currently exists, was born out of a service called Burbn: a location-based check-in app. After noticing the...
5 Steps To Price your Product

5 Steps To Price your Product

Pricing a product is a bit like baking cup-cakes for your children’s school. In this case, their classmates will only eat cup-cakes within a certain range of flavours — one you don’t really have a definitive grasp on. Ideally, every child in the class will want...
The 2020 Business Review Survey Results

The 2020 Business Review Survey Results

2020 was, without doubt, a year like no other we’ve seen in our working lives. I’ve worked through a few economic downturns, some pretty major in scale, but 2020 took the word “challenging to new levels”. So when I promoted a business review survey questionnaire...