by Phil Sayers | Jun 14, 2023 | News
It’s hard to find new customers… anyone in sales will tell you that, so if there were a way of getting potential customers to contact you directly, life would be so much easier wouldn’t it? Marketing activities certainly help generate possible interest, but there are...
by Phil Sayers | Nov 19, 2021 | News
There are numerous approaches we can take to selling our own particular range of products or services. The traditional approach was to define our products’ features and benefits. An iPad is small and lightweight which means that it’s highly portable. Noise cancelling...
by Phil Sayers | Oct 22, 2021 | News
Salespeople are usually advised to talk about the benefits of their product or service, not just the features, but often it’s difficult to differentiate between the two. Is its top rate quality a feature or a benefit? Is its ease of use a feature or a benefit? Helping...
by Phil Sayers | Dec 16, 2020 | News
Are you interested in understanding what 2020 has taught business owners? As we approach the holiday season it’s always good to reflect on how the year has gone… what’s worked well, what hasn’t and what we’ve learned. 2020 has certainly...
by Phil Sayers | Sep 21, 2020 | News
I’m angry!! There.. I’ve said it. I wouldn’t normally make political comments on social media, but some aspects of how small businesses have been treated over the last six months just makes me mad! I’m not criticising the support packages that HAVE been made available...
