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How to Sell Value in a Transactional Industry

How to Sell Value in a Transactional Industry

Many salespeople find it difficult to overcome price objections, especially when their sales process is short and their product isn’t highly differentiated. But what do we mean by transactional selling?

“Just Tell Me the Price,” – Now What?

“Just Tell Me the Price,” – Now What?

As a salesperson, you’re bound to be confronted with what is arguably the most dangerous question a prospect can raise.

“Just tell me the price.” Or “How much does it cost?”

It’s a question that can put some of the best sales people in an uncomfortable place.

So how should you respond?

Phil Appears On The Leaders Council Podcast

Phil Appears On The Leaders Council Podcast

Chaired by former Home Secretary and Education Secretary, Lord Blunkett, The Leaders Council of Great Britain and Northern Ireland brings together the most influential figures from across the country. It celebrates the hard work and achievements of the nation’s unsung leaders, while laying the ground for the next generation.

From the CEO of a multinational bank to the founder of an innovative new start-up, these are the people who take risks, create jobs and empower their colleagues.

How to Sell a Service

How to Sell a Service

While selling a product can feel more transactional, often with a one-time purchase, selling a service requires more nuance. Without a tangible product, you’ll need to sell prospective customers on the vision that your service will improve their life or business.